It’s now over three years since pet meals producer Pets Selection acquired main pet care model Bob Martin. Since then, the model has gone from energy to energy, solidifying its place as one of many market-leading pet healthcare manufacturers within the UK.
Bob Martin has helped generations of pet house owners maintain their pets flea free, tick-free and worry-free for over 130 years. With a complete vary of merchandise for pet and residential, the model is experiencing a resurgence since being acquired by Pets Selection in 2019. The model refresh has coincided with important funding into a brand new state-of-the-art manufacturing line on the enterprise’ UK-based manufacturing facility.
Chris Socratous, Senior Model Supervisor for Bob Martin, commented: “There have been so many constructive modifications over the past couple of years which have helped to drive the model ahead. The roll-out of our brand-new packaging throughout our full flea, tick and worm vary has undoubtedly been a key issue. The brand new packaging has improved on-shelf standout and has helped customers higher navigate the vary.”
“Optimistic model associations have additionally elevated with Bob Martin being more and more seen as ‘contemporary & fashionable’.”
This similar analysis confirmed Bob Martin as a frontrunner in key model well being measures together with accessibility, affordability and training, outperforming all different healthcare manufacturers in consciousness development.”
The acquisition of Bob Martin additionally included sister model Felight, which is quick turning into a feline favorite because the UK’s fastest-growing cat litter model. Providing a spread of litters and equipment, Felight is simply one of many many manufacturers serving to to drive Pets Selection’s continued development forward of the pet care market, effectively positioned to proceed this upward curve shifting into 2023.
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