A brand new experiential digital outside marketing campaign will launch at Westfield London on Thursday 29th June to shine a light-weight on London-based animal welfare charity Mayhew’s canines and cats trying to discover their second probability and ‘love for all times’.
The Beloved for Life marketing campaign consists of a possibility for guests to the west London retail and leisure vacation spot to take an interactive quiz on Ocean Outside’s full-motion 220m² digital display screen to see if they might doubtlessly be the one for a Mayhew canine or cat that wants a perpetually house. The charity hopes the marketing campaign will spotlight not solely the significance of the adoption of rescue animals but in addition the assist it offers to pet homeowners.
Due to a mix of cost-of-living pressures on family funds and way of life adjustments in a post-pandemic world (corresponding to folks having to spend extra time within the workplace), and the rise in puppies and kittens going to first-time pet homeowners throughout the pandemic, Mayhew has seen a surge in demand for its vary of veterinary and animal welfare companies.
Mayhew is reporting a notable improve in requests from pet homeowners to surrender their animals. Within the first 5 months of 2023 alone, the variety of requests from pet homeowners to surrender their canines had elevated by 54%, and the identical determine for cats is 74% in comparison with the identical interval in 2022.
Sherine Wheeler, Mayhew’s Chief Government, says, “There’s a very worrying improve in folks in search of our assist to rehome their pet canines and cats. Similtaneously having to function ready lists to handle our capability, we’re having to work very laborious to search out new methods to achieve potential adopters and foster carers, as they too wrestle to make ends meet.”
She provides, “All of us at Mayhew work tirelessly to verify canines and cats are wholesome, and cherished for all times, by folks and communities who look after them. We do that via a variety of preventative companies, together with by providing veterinary remedies free on the level of want, assist companies to animals and pet homeowners in the neighborhood and naturally, we rescue and rehome canines and cats who’re in search of love for all times. We hope this marketing campaign will encourage the general public to see how they may help canines and cats at Mayhew, together with by supporting us.”
Ocean Outside UK CEO Phil Corridor mentioned: “Yearly Ocean seeks concepts that leverage the entertaining, immersive and technical alternatives of out of doors screens and areas. Mayhew have executed simply that, placing creativity on the coronary heart of this marketing campaign. It’s enjoyable, extremely shareable and addresses an necessary matter. Britain is called a nation of animal lovers. Let’s hope these pets discover the houses they deserve.”
The marketing campaign was a winner in Ocean Outside’s 2022 digital artistic competitors which awards promoting area to the very best concepts and causes. The experiential occasion held in Westfield Sq. is hosted and produced by Ocean Labs. The interactive billboard at Westfield London is supported by an additional 11 full movement screens throughout West London highlighting Mayhew’s work.
To seek out out extra info please go to themayhew.org or search Mayhew.
For press and media enquiries together with additional details about the info featured within the launch, please contact Esther Porta, Mayhew PR and Media Supervisor at firstname.lastname@example.org or name 07870 439 158
About Mayhew ‘Beloved for Life’ marketing campaign
Guests to Westfield London can expertise Mayhew “Beloved for Life” marketing campaign at Westfield Sq. on Thursday 29 June between 10am and 4pm.
Workers and volunteers from Mayhew can be at Westfield Sq. to share info with the general public in regards to the charity’s necessary work and assist members with the ‘Beloved for Life’ interactive expertise. Mayhew TheraPaws canines and volunteers will even be there to share the worth and affect of the charity’s flagship Animal Assisted Intervention programme which is designed to advertise bodily, social and emotional wellbeing.
For extra details about adopting a canine or cat from Mayhew, please go to https://themayhew.org/rehome/
Established in 1886, Mayhew is an animal welfare charity working in London and abroad. We assist hundreds of canines and cats in want by delivering a broad vary of animal welfare and veterinary care companies.
In 2022 alone, the staff at Mayhew: –
- Carried out 6,831 veterinary interventions
- Administered 3,095 vaccinations in its London vet clinic
- Neutered 1,078 canines and cats in its London vet clinic
- Delivered 553 TheraPaws therapeutic canine engagements
- Cared for 13 canines and 9 cats via Pet Refuge
- Reunited 73 lacking or misplaced pets with their homeowners
- Rehomed 34 canines and 325 cats
- Neutered 12,965 canines abroad
To seek out out extra about Mayhew’s work, go to www.themayhew.org
For adoption, clinic and common enquiries, name: 020 8962 8000. To donate, name: 020 8206 5870.
About Ocean Outside
For extra details about Ocean Outside please go to https://oceanoutdoor.com/